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T-Bank

T-Bank

Client

T-Bank is a leading online bank in Russia, offering a wide range of financial services, including bank cards, loans, investments, and insurance. The bank is renowned for its innovative solutions and high-quality standards.

Objective

Stimulate users to acquire banking products while adhering to strict KPIs
Attract new users through mobile app installations

Implementation

The client established KPIs focused on the cost of installs and key events, such as debit card applications.

To ensure higher-quality traffic, the advertiser introduced experimental anti-fraud solutions. Alongside standard measures to prevent fake installs and fraud, these advanced technologies were designed to better detect and block fraudulent activities, including clicks or installs generated by bots or non-genuine users. These technologies were designed to more effectively detect and block fraudulent activities, such as clicks or installs generated by bots or users who aren’t genuinely interested.

This required a more careful selection of advertising sources and constant monitoring of traffic quality on our part. The implementation of these new anti-fraud solutions made it more challenging to attract high-quality users. Since these systems could inadvertently block or filter out legitimate users, it required an even more meticulous approach to managing traffic sources on our part.

We tested numerous ad networks and platforms to identify those that could deliver high-quality traffic, meeting the client's strict requirements. During the optimization process, we focused on channels that not only generated installs but also drove high conversion rates for debit card applications and other products.

Throughout the campaign, our team continuously monitored performance metrics and swiftly adjusted the advertising strategies. Close collaboration with the client allowed us to maintain a high level of traffic quality.

Result

8,204 new installs of the mobile app
6,253 approved debit cards

Conclusion

This case demonstrated our ability to work effectively under clear requirements. Through flexible optimization and continuous monitoring, we not only met the established goals but also significantly boosted the number of approved banking products.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.