T-Bank

Client

T-Bank is a leading online bank in Russia, offering a wide range of financial services, including bank cards, loans, investments, and insurance. The bank is renowned for its innovative solutions and high-quality standards.

Objective

• Stimulate users to acquire banking products while adhering to strict KPIs

• Attract new users through mobile app installations 

Implementation

The client established KPIs focused on the cost of installs and key events, such as debit card applications. 

To ensure higher-quality traffic, the advertiser introduced experimental anti-fraud solutions. Alongside standard measures to prevent fake installs and fraud, these advanced technologies were designed to better detect and block fraudulent activities, including clicks or installs generated by bots or non-genuine users. These technologies were designed to more effectively detect and block fraudulent activities, such as clicks or installs generated by bots or users who aren’t genuinely interested.

This required a more careful selection of advertising sources and constant monitoring of traffic quality on our part. The implementation of these new anti-fraud solutions made it more challenging to attract high-quality users. Since these systems could inadvertently block or filter out legitimate users, it required an even more meticulous approach to managing traffic sources on our part. 

We tested numerous ad networks and platforms to identify those that could deliver high-quality traffic, meeting the client's strict requirements. During the optimization process, we focused on channels that not only generated installs but also drove high conversion rates for debit card applications and other products.

Throughout the campaign, our team continuously monitored performance metrics and swiftly adjusted the advertising strategies. Close collaboration with the client allowed us to maintain a high level of traffic quality.

Result

• 8,204 new installs of the mobile app

• 6,253 approved debit cards 

This case demonstrated our ability to work effectively under clear requirements.  Through flexible optimization and continuous monitoring, we not only met the established goals but also significantly boosted the number of approved banking products.