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AW Europe 2025 — Budapest: when business meets vibes

AW Europe 2025 — Budapest: when business meets vibes

05.10.2025

Affiliate World has always been about scale, people, and insights. But AW Budapest is about atmosphere. The city itself sets the tone: a slower rhythm, cozy streets, good wine, long conversations — and somewhere in between, the deals that shape the year ahead.

Last year, it all started here with a few quick handshakes that grew into real partnerships. This year, things moved to another level: not a crowded exhibition hall, but a table in a Hungarian restaurant where we talked numbers, skiing, and road trips. That’s the magic of AW — formal meetings slowly turn into informal friendships, and business feels a bit more human.

Of course, there were challenges. Sigma suddenly decided to run their event almost on the same dates in Malta. Many companies had to split teams, rush between countries, and as a result, some meetings simply didn’t happen. But that’s the market — everyone has their own priorities.

The afterparty, though, was crystal clear: it was perfect. A medieval castle, open sky, music pulling everyone into the same rhythm, and the feeling that you’re at the industry’s celebration. No booths, no badges — just people, conversations, and pure energy.

Photo source: https://www.facebook.com/media/set/?vanity=Affiliate World Conferences

Photo source: Affiliate World Conferences;

Every AW reminds us: yes, it’s about contracts and big deals, but above all, it’s about the people you actually want to move forward with. Now we’re waiting for Bangkok. That’s going to be a whole different energy — and we can’t wait.

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Client - Verified

Paybis Affiliate Team

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NDA client, Head of Performance

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