ChinaJoy 2025: the kind of conference that makes you want to book tickets again
05.10.2025
Most digital marketing conferences feel the same: same slides, same buzzwords, same routine.ChinaJoy — couldn’t be more different.
The scale you don’t forget
It’s one of the biggest events in Asia: massive halls, hundreds of exhibitors, thousands of people. And everyone’s here:
- key Chinese partners that matter most to us,
- Russian companies like VK and Rustore,
- even those hard-to-catch US players who almost never show up offline.
Photo source: www.chinajoy.net
Photo source: www.chinajoy.net
For us, ChinaJoy is special. Meeting partners in person, shaking hands, catching up face-to-face, taking selfies at our unicorn booth — it’s exactly what makes this event so valuable.
Real conversations, real results
You can have endless calls and emails, but nothing replaces an in-person chat. Especially when it’s followed by a night out in Shanghai or a surprising first sip of Scandinavian mint liqueur. These are the kinds of moments that make partnerships stick.
And the best part? Some of the contacts we made this year are already turning into real results.
The “Joy” part of ChinaJoy
The B2C side is where you feel like a kid again. The halls are so huge you need shuttles to get around. There’s music everywhere, interactive stands, giveaways, top-level cosplay, and performances that make you forget you’re at a business event.
Photo source: www.chinajoy.net
The takeaway
For our team, ChinaJoy 2025 wasn’t just a conference. It was a mix of serious business and pure fun:
- reconnecting with partners,
- meeting new companies and investors,
- and experiencing an energy that you don’t get anywhere else.
No wonder we’re already looking forward to ChinaJoy 2026.
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