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AWA Bangkok 2025: Face to Face with the Industry

AWA Bangkok 2025: Face to Face with the Industry

AWA 2025

05.04.2026

On December 3-4, 2025, we were in Bangkok for Affiliate World Asia - one of the most important events of the year for everyone in affiliate, mobile, and eCommerce. And one of those places you keep coming back to.

What AWA Bangkok Is

Affiliate World Asia is an annual conference held at the Centara Grand & Bangkok Convention Centre at CentralWorld. In 2025 - 7,000+ attendees from 110+ countries, 300+ exhibitors, and 35+ speakers who are actual practitioners. The agenda was on point: AI-driven campaign optimization, Meta and TikTok in 2025, post-iOS attribution, performance strategies for Asian markets.

How It Went

We had a booth, and both days were packed with back-to-back meetings. AWA runs on its own rhythm: mornings start with a team sync and planning the day, daytime is all communication and negotiations, evenings turn into informal events where essentially the same conversations happen - just in a more relaxed setting. Three days fly by like one. Sleep is minimal, and the pace never lets up.

One thing that genuinely stood out: amid thousands of new faces, familiar ones kept showing up - people we'd crossed paths with at other conferences and events. The industry is big, but AWA reminds you that everyone kind of knows everyone.

One honest note for first-timers: AWA is built entirely around communication. Three days of non-stop networking is the format, not a side effect. Come ready for it.

What We Saw in the Market

AI is no longer an experiment - it's the standard. Creative optimization, bidding, analytics: the question has shifted from "should we try it" to "how do we scale it." Asian markets are in sharp focus, with lots of conversation around Southeast Asia, localization, and local publisher relationships. Traffic quality remains the central topic - fraud, user verification, retention - the market is getting stricter. In-app advertising keeps growing, and we see that directly in client requests.

See You at AWA 2026

We're back with new contacts and fresh ideas. If you were at AWA and we didn't connect - reach out. If you want to talk mobile app promotion - even more reason to.

ss@bidrunner.com | Telegram: @BidRunner_hq

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Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.