Cases

U.S.
Increase reach, sales, new user installs and return rate of old users
- Over 1,000,000 new installs
- $22,364,923 in purchases from returned users during the retargeting campaign

Australia
installs and new user deposits
- More than 10,000 new installs
- 152 new user first deposits

U.S.
installs and new user deposits
- Over 100,000 new installs
- 2,462 new user first deposits

Europe
installs and new user subscriptions
- More than 50,000 new installs
- 113 annual subscriptions from Europe

SEA
- New Users: 17,285 registrations
- Client's Revenue: $204,000 (marked with an asterisk)

Australia
- 1000+ unique clients generated 250 first-time deposits

Russia
Increase reach, installs and new user subscriptions
- Over 100,000 new installs
- 10,689 paid new user subscriptions

Russia
installs and new user subscriptions
- 520,083 new installs
- 152,676 new user registrations

Russia
increase reach, new user installs
- +2 million new user installs with CIR SD

Russia
receive new (at the same time redeemed within 7 days) orders in the Marketplace from new users of the application
- +2220 new redeemed orders from app new users

Russia (Moscow, St. Petersburg, Sochi)
new registered carshare users with kpi to travel (with geo-targeting only for 3 cities of the Russian Federation)
- +3,934 new registered carshare users
- +over 69% of them made their first trip

Russia
attract more traffic to the APK-version of the application under banning conditions in Google Play with targeting by city, kpi - user who downloaded and opened the application - server _activation
- +43,700 server_activation events

Russia
get new active app users, activity is determined by publishing stories and posting a post on social networks
- +34k target events "STORY_PUBLISHED" + "POST_PUBLISHED"

Russia
attract both new users (Firstpayment event) and current customers to buy lottery tickets before New Year's Eve by retargeting (Buyingtickets event)
- +127,000 installs
- UA: +9000 Firstpayment event
- RT: +26900 Buyingtickets event (users returned)

Russia
get new active app users who have made a purchase within 30 days
- +1500 purchases from new users of the iOS and Android app

Russia
new user installations, encourage users to purchase banking products
- 8,204 new installs
- 6,253 approved debit cards

Russia
Task more traffic to the APK version of the app, despite being banned on Google Play and App Store, focus on promoting the issuance and activation of a credit card by new users who have downloaded the app
- +33,000 APK app installs
- +600 newly activated credit cards (CC_Funnel_4_activate)

Russia
installs and new user deposits
- 47,928 new installs
- 1511 new user first deposits

Russia
installs and new user deposits
- Over 100,000 new installs
- 914 new user first deposits

Russia
increase additional coverage for sporting events, get new installs from new users, get new firstdeposits (ftd)
- +200k installs with CR inst2ftd 4+%
- +10000 new firsts (ftd)
To test CTV as a new advertising channel and evaluate its effectiveness in attracting new users, comparing the results with traditional methods.
- 274 first deposits from new users via CTV
- Increased brand awareness and a positive image for FBS in new markets
Mexico
Attract new users to install the app and apply for their first microloan.
- 70,000 app installs
- Over 5,600 new users who successfully applied for their first microloan in Mexico