Cases
U.S.
Increase reach, sales, new user installs and return rate of old users
- Over 1,000,000 new installs
- $22,364,923 in purchases from returned users during the retargeting campaign
Australia
installs and new user deposits
- More than 10,000 new installs
- 342 first deposits from new users
U.S.
installs and new user deposits
- Over 100,000 new installs
- 2,462 new user first deposits
Europe
installs and new user subscriptions
- More than 50,000 new installs
- 215 annual subscriptions from Europe
SEA
installs from actively trading new users
- 17,285 new user registrations
- $204,000 in client revenue generated
Australia
- 1000+ unique clients generated 250 first-time deposits
Russia
Increase reach, installs and new user subscriptions
- Over 100,000 new installs
- 10,689 paid new user subscriptions
Russia
installs and new user subscriptions
- 520,083 new installs
- 152,676 new user registrations
Russia
increase reach, new user installs
- 2+ million new user installs
- Successfully maintained a CIR SD rate of 110% during the first seven days
Russia
receive new (at the same time redeemed within 7 days) orders in the Marketplace from new users of the application
- +5 742 new redeemed orders from app new users
Russia (Moscow, St. Petersburg, Sochi)
new registered carshare users with kpi to travel (with geo-targeting only for 3 cities of the Russian Federation)
- +6 723 new registered carshare users
- +over 69% of them made their first trip
Russia
attract more traffic to the APK-version of the application under banning conditions in Google Play with targeting by city, kpi - user who downloaded and opened the application - server _activation
- +43,700 server_activation events
Russia
get new active app users, activity is determined by publishing stories and posting a post on social networks
- +34k target events "STORY_PUBLISHED" + "POST_PUBLISHED"
Russia
attract both new users (Firstpayment event) and current customers to buy lottery tickets before New Year's Eve by retargeting (Buyingtickets event)
- +127,000 installs
- UA: +9000 Firstpayment event
- RT: +26900 Buyingtickets event (users returned)
Russia
get new active app users who have made a purchase within 30 days
- +1500 purchases from new users of the iOS and Android app
Russia
new user installations, encourage users to purchase banking products
- 8,204 new installs
- 6,253 approved debit cards
Russia
installs and new user deposits
- 47,928 new installs
- 1511 new user first deposits
Russia
installs and new user deposits
- Over 100,000 new installs
- 914 new user first deposits
Russia
increase additional coverage for sporting events, get new installs from new users, get new first-time deposits (FTDs)
- 200,000+ installs with a 4%+ Inst-to-FTD conversion rate
- 10,000+ new first-time deposits (FTDs)
Increase brand awareness and engagement
- The CTV campaign delivered 50,482 installs
- 3,504 users started registration and 1,118 completed it
- First-deposit conversion was 0.45%
Russia
Develop and launch a CTV campaign with 15–30 second video formats while ensuring measurability via AppsFlyer. Key metrics: installs, engagement, video completion (VTR), and target events (completed loan application).
- 22,776 app installs
- Average install-to-approved-loan application CR: 3.29%, with a peak of 6.52%
- Average VTR: 93%, indicating strong video engagement
- CTR of 0.48% for QR and End Card placements — outperforming market benchmarks CTV
SEA
To test CTV as a new advertising channel and evaluate its effectiveness in attracting new users, comparing the results with traditional methods.
- 274 first deposits from new users via CTV
- Increased brand awareness and a positive image for FBS in new markets
Mexico
Attract new users to install the app and apply for their first microloan.
- 70,000 app installs
- Over 5,600 new users who successfully applied for their first microloan in Mexico
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