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Betting Case (NDA)

Betting Case (NDA): Increasing Awareness and Engagement via CTV and Banners

About the Client

Major brand in the betting category (under NDA)

Goal / Objectives

Increase brand awareness and engagement

Implementation / Description

The campaign ran across CTV inventory with 20-second video spots supported by banners. Attribution was set up via AppsFlyer (Classic Attribution); we measured non-organic installs and downstream funnel actions (registration, first deposit).

To boost engagement, we used an End Card with a QR code, visually adapted for Smart TV, which drove additional visits and repeat sessions.

Table 1. Key CTV Campaign Metrics (BidRunner, September 2025)

Shows funnel results: installs → registrations → deposits. Data collected via AppsFlyer MMP and covers non-organic traffic.

Metric	Value	Source	Note
Installs	50,482	AppsFlyer MMP	Non-organic
Registration started	3,504	AppsFlyer MMP	Registration Start
Registration completed	1,118	AppsFlyer MMP	Registration Complete
First-deposit conversion	0.45%	AppsFlyer MMP	Industry standard for entertainment/CTV
Active audience (DAU, range)	450–500	AppsFlyer MMP	Stable throughout the month

Results

The CTV campaign delivered 50,482 installs; 3,504 users started registration and 1,118 completed it. First-deposit conversion was 0.45%, aligned with the industry standard for the entertainment segment when using CTV inventory. DAU of 450–500 remained stable, indicating high traffic quality and creative relevance. The CTV Video + End Card with QR combo generated additional visits and repeat sessions; Smart TV adaptation further increased engagement.

Figure 1. DAU and Revenue Dynamics, September–October 2025

The chart shows daily DAU and revenue based on AppsFlyer data.

Conclusions

During the campaign we observed a steady positive correlation between user activity and revenue growth. After creative optimization in the second half of the month, revenue increased by +12% while DAU remained stable. This demonstrates the synergy of the CTV format and a performance approach: Smart TV advertising not only strengthened the brand effect but also delivered a measurable contribution to monetization.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.