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Betting Case (NDA)

Betting Case (NDA): Increasing Awareness and Engagement via CTV and Banners

About the Client

Major brand in the betting category (under NDA)

Goal / Objectives

Increase brand awareness and engagement

Implementation / Description

The campaign ran across CTV inventory with 20-second video spots supported by banners. Attribution was set up via AppsFlyer (Classic Attribution); we measured non-organic installs and downstream funnel actions (registration, first deposit).

To boost engagement, we used an End Card with a QR code, visually adapted for Smart TV, which drove additional visits and repeat sessions.

Table 1. Key CTV Campaign Metrics (BidRunner, September 2025)

Shows funnel results: installs → registrations → deposits. Data collected via AppsFlyer MMP and covers non-organic traffic.

Metric	Value	Source	Note
Installs	50,482	AppsFlyer MMP	Non-organic
Registration started	3,504	AppsFlyer MMP	Registration Start
Registration completed	1,118	AppsFlyer MMP	Registration Complete
First-deposit conversion	0.45%	AppsFlyer MMP	Industry standard for entertainment/CTV
Active audience (DAU, range)	450–500	AppsFlyer MMP	Stable throughout the month

Results

The CTV campaign delivered 50,482 installs; 3,504 users started registration and 1,118 completed it. First-deposit conversion was 0.45%, aligned with the industry standard for the entertainment segment when using CTV inventory. DAU of 450–500 remained stable, indicating high traffic quality and creative relevance. The CTV Video + End Card with QR combo generated additional visits and repeat sessions; Smart TV adaptation further increased engagement.

Figure 1. DAU and Revenue Dynamics, September–October 2025

The chart shows daily DAU and revenue based on AppsFlyer data.

Conclusions

During the campaign we observed a steady positive correlation between user activity and revenue growth. After creative optimization in the second half of the month, revenue increased by +12% while DAU remained stable. This demonstrates the synergy of the CTV format and a performance approach: Smart TV advertising not only strengthened the brand effect but also delivered a measurable contribution to monetization.