Looky

Client

Looky is a new social network designed for users to create and share stories and posts. The company aimed to attract active users who would regularly contribute content and engage with the platform.

Objective

• Drive engagement by attracting users who would actively use the Looky app

• Encourage key actions such as publishing stories and posting content

Implementation

With Looky's diverse target audience, we tested a wide variety of creative approaches tailored to different user segments. We considered varying interests, age groups, and preferences to ensure the messaging resonated with each group. This allowed us to identify which strategies were most effective in attracting engaged users.
To achieve the best cost per action, we tested more than 40 ad networks. This broad approach enabled us to identify the networks that delivered the most relevant and high-quality traffic for Looky. We closely monitored the performance of each network and focused our efforts on those that showed the highest conversion rates for content creation.
After refining our approach, we focused on the top-performing ad platforms to sustain high user activity and engagement. 

Results

Over 34,000 key actions completed: STORIES PUBLISHED + POSTS PUBLISHED 

Conclusion

The Looky campaign proved that combining a range of creative strategies with broad testing across ad networks is key to attracting active users. Through careful analysis and optimization, we successfully met the campaign’s goals.