FBS

Client

FBS is an international fintech company specializing in providing online trading services in financial markets. The company offers users access to trade currencies, stocks, indices, and other assets through user-friendly and innovative platforms. FBS has established itself as a reliable partner for traders worldwide, offering educational resources and 24/7 customer support.

Context

Connected TV (CTV) devices for streaming video continue to gain momentum globally, transforming content consumption habits. In 2024, the global CTV audience surpassed 1.2 billion users, reflecting a significant shift from traditional television to streaming services. FBS approached us with the task of testing the CTV format to strengthen its position in the Southeast Asian market through an innovative advertising approach.

Objective

To test CTV as a new advertising channel and evaluate its effectiveness in attracting new users, comparing the results with traditional methods.

Tasks

Integrate the CTV format using AppsFlyer.
Experiment with various creatives to optimize conversions.
Evaluate results based on a CPA model (cost per acquisition of the first deposit from new users, FTD).

Implementation

Integration
During the project, we encountered technical challenges when setting up cross-attribution links for CTV in AppsFlyer. This new format proved more complex to integrate compared to standard in-app formats. Together with our traffic partners, we developed a step-by-step manual for CTV integration, ensuring the process of generating tracking links was clear and convenient for the client. This minimized risks and expedited the campaign launch.

Creative Experiments
We conducted tests with various creatives in different formats and contents, identifying those that yielded higher conversion rates. Our experiments revealed several key advantages of CTV:

Conversion rates on Android devices were significantly higher compared to traditional advertising channels.
Enhanced brand presence and a positive image were established through television exposure.
Broad reach: a single advertisement on a Smart TV could capture the attention of multiple viewers simultaneously, resulting in an average of 2.3 app installations per impression.

Analysis
Thanks to the meticulously set-up campaign and optimized creatives, we successfully generated 274 first deposits from new users, laying the groundwork for building a loyal customer base. CTV proved to be an effective and promising channel for promotion.

Results

274 first deposits from new users via CTV.
Increased brand awareness and a positive image for FBS in new markets.
Demonstrated the effectiveness of CTV as a powerful channel for attracting active users in the fintech segment.

Conclusion

This innovative approach, bolstered by technical expertise, significantly enhanced FBS's competitiveness in Southeast Asia.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.

FBS