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OctaFX

OctaFX

Client

OctaFX, a major player in the Forex market, needed to significantly increase the number of new active users ready to start trading on its platform. Their in-house client acquisition efforts had stopped delivering the desired results, as attempts to boost traffic were causing a sharp decline in ROI. To overcome this challenge, OctaFX sought our expertise.

Tasks

Attract new users who would not only install the app but also actively trade
Maximize ROI without compromising traffic quality
Increase the lifetime value (LTV) of each new user.

Strategy and implementation

Unlocking Data Access
We proposed that OctaFX grant access to All Media Sources (AMS) through an agency integration with Appsflyer. This became a pivotal move, enabling us to gain deeper insights into user behavior, including both organic and inorganic traffic from other media sources. To ensure confidentiality, we signed a non-disclosure agreement (NDA).

With AMS access, we were able to build look-alike audiences, exclude irrelevant users, and avoid retargeting those who had already installed the app.

Creative Development

Using the insights from AMS, we crafted a series of creatives specifically designed to attract users interested in active trading. A/B testing allowed us to identify the most effective approaches for our targeted segments. As a result, 80% of new users began actively trading on the platform. This success allowed us to move to the next phase—optimizing creatives and scaling the campaigns.

Scaling Up

At the same time, OctaFX raised the minimum deposit to enhance user LTV, which attracted more financially capable and engaged users. Each deposit became more valuable to the company, significantly increasing the average revenue per user. As a result, this change led to a higher overall ROI from the users we brought in.

Results

17,285 new active traders acquired
Total revenue generated from these users: $204,000

Conclusion

This case highlights the importance of deep data integration for improving traffic quality. Access to AMS was crucial for more precise targeting, while personalized creative testing and increasing the minimum deposit amount led to a significant ROI boost.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.