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Yandex Drive

Yandex Drive

Client

Yandex Drive is the largest car-sharing service in Russia, offering users the ability to rent cars via a mobile app. To expand its user base in key cities, the company tasked us with attracting new users through targeted campaigns.

Tasks

Attract new registered users for Yandex Drive with a focus on geo-targeting cities in Russia with populations over 3 million.
Maximize the conversion rate from registration to first trip.

Implementation

We began by conducting an in-depth analysis of the target audience to understand their behavior and preferences when using car-sharing services. Based on these insights, we developed a geo-targeting strategy focused on specific cities. Following this, we tested various traffic sources and selected 10 in-app networks that showed the highest conversion rates from registration to first trip.

Throughout the campaign, we continuously monitored the performance of each traffic source, enabling us to implement real-time optimizations effectively. Our team regularly filtered traffic sources to attract users with the highest potential to complete their first trip. We scaled the traffic volume while maintaining a high conversion rate and continued to deliver a steady influx of quality users.

After a successful testing and optimization phase, we moved on to scaling the campaigns without compromising traffic quality. As a result, we significantly increased the number of first trips made by users.

Results

6,723 new registered users acquired
Over 69% of these users completed their first trip

Conclusion

A well-executed geo-targeting strategy and the selection of high-quality traffic sources can drive strong conversion rates and consistent growth in new users. Our thorough traffic source filtering and ongoing campaign optimization helped us not only meet but exceed client expectations. The client praised our swift execution and the effectiveness of the campaigns during the scaling phase.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.