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Vivus

Vivus

Client

Vivus, a microfinance organization offering fast and convenient online microloans, tasked us with promoting their mobile app in Mexico.

Task

Attract new users to install the app and apply for their first microloan.

Implementation

Deep Understanding of the Target Audience
As this was our first campaign for a microfinance organization in Mexico, we worked closely with the client to deeply analyze the target audience. This collaboration allowed us to create tailored creatives that resonated with potential customers, building trust and generating interest in the product.

Based on our insights, we crafted highly engaging and relevant creatives that resulted in an impressive conversion rate (CR) from installs to the desired action—over 8%. This performance met the client’s expectations and fulfilled the established KPIs.

Optimization
Vivus utilized the Adjust mobile analytics platform, with a pricing model based on cost per install. It was crucial for the client to quickly eliminate low-quality traffic sources. We actively managed blacklists of "empty" installs that did not lead to loan applications, optimizing the client's ad spend by focusing on the most effective channels.

Results

70,000 app installs
Over 5,600 new users who successfully applied for their first microloan in Mexico

Conclusion

This case highlights our capacity to quickly adapt to new markets while consistently delivering strong results. By working closely with the client and gaining a deep understanding of the target audience, we were able to drive high-quality leads.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.