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Stoloto

Stoloto

Client

Stoloto is the largest lottery operator in Russia, providing users with the opportunity to participate in various lotteries and draws through its mobile app and website. With the New Year approaching, the advertiser needed a significant surge in ticket purchases.

Objective

Achieve a sharp increase in lottery ticket purchases through the app before the New Year.

Tasks

Attract new users
Maximize repeat sales
Increase purchase volume during the holiday season

Implementation

We initiated a large-scale user acquisition (UA) campaign aimed at attracting new users interested in purchasing lottery tickets. The campaigns focused on the First Payment event, resulting in 127,000 new installs and registrations within the app.

To boost repeat purchases, we launched powerful retargeting campaigns. This was made possible by our access to a wide range of traffic sources that support retargeting campaigns, which is a rarity among many in-app networks. Retargeting allowed us to target ads at users who had previously engaged with the app but did not complete their purchases, as well as those who had made purchases in the past.

The retargeting campaigns delivered impressive results, proving to be three times more effective in generating Buying Tickets events compared to standard UA campaigns. With more precise targeting and engagement with users already interested in the product, retargeting became the primary driver of sales growth.

Results

+127,000 new installs
+9,000 First Payment event purchases from UA campaigns
+26,900 Buying Tickets event purchases from retargeting (returning users)

Conclusion

The Stoloto advertising campaign demonstrated that effective use of retargeting, combined with classic UA strategies, significantly boosts conversion to sales. Our access to a large number of traffic sources supporting retargeting allowed us to make these campaigns a key tool for maximizing sales in the pre-New Year period, where rapid growth was essential.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.