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MigCredit

Case: Increasing Brand Awareness via CTV (September 2025)

About the Client

MigCredit is one of the leaders of the Russian microfinance market. The company offers fast and convenient online loans, focusing on transparent terms, quick application, and user-friendly digital services. A key growth priority for the brand is expanding its audience and boosting engagement via modern digital channels, including CTV and Smart TV.

Goal

Increase brand awareness and acquire new customers on CPA through video ads in Connected TV apps.

Task

Develop and launch a CTV campaign with 15–30 second video formats while ensuring measurability via AppsFlyer. Key metrics: installs, engagement, video completion (VTR), and target events (completed loan application).

Implementation

The campaign was integrated via AppsFlyer MMP tracking with CTV attribution and post-view / post-click measurement.

Data was aggregated in the client’s CRM and BidRunner BI for daily analysis and optimization.

After the test period, we optimized frequency capping and creative rotation, which improved performance in the second half of the month.

Creatives: how to display them on the case page?

You can embed video directly on the page (MP4/WebM with a poster and lazy-load) or use screenshots as placement examples (key frames, End Card, QR, CTA). A combined approach—poster + gallery of key frames + lightbox video—delivers maximum engagement with fast load times.

Results

22,776 app installs
Average install-to-approved-loan application CR: 3.29%, with a peak of 6.52%
Average VTR: 93%, indicating strong video engagement
CTR of 0.48% for QR and End Card placements — outperforming market benchmarks CTV

Conclusions

After an adaptation period (1–2%), campaign efficiency consistently grew to 5–6% thanks to creative optimization, updated targeting, and frequency tuning.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.