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2gis

2gis

Client

2GIS is a leading digital mapping and navigation service, offering detailed city maps, directories, and routes. After the app was banned from Google Play and the App Store, the company's primary goal shifted to attracting new users to the APK version of the app.

Tasks

Drive traffic to the APK version with a focus on specific cities
Achieve the KPI of server activations (users downloading and launching the app)

Implementation

City-specific Targeting
The challenge of this case was that the client required installs from users living in specific cities in Russia. Most ad networks do not offer city-level targeting. However, we had access to in-app traffic sources that allow for precise city-level targeting, which gave us a significant advantage. This enabled us to reach exactly the audience 2GIS required.

We launched ad campaigns promoting the APK version, focusing on users from the target cities. Through deep traffic source analysis and a creative approach to ad design, we were able to maintain high conversion rates, successfully attracting users who actively downloaded and opened the app.

Optimization and KPI Achievement
Throughout the campaign, we closely monitored key metrics and continuously optimized the campaigns to meet the KPI for server activations (app downloads and launches).

Results

+43,700 target server activation events meeting KPIs

Conclusions

Despite the app's unavailability on Google Play and the App Store, we successfully optimized the cost per active user. By utilizing ad networks with city-level targeting and expert campaign management, we helped 2GIS continue attracting new users to its APK version effectively.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.