Liga Stavok

Client

Liga Stavok is a leading legal bookmaker in Russia, offering users the opportunity to place online sports bets with competitive odds and bonuses. The platform covers top sporting events and provides LIVE betting options

Objective

• Stimulate first deposits from new users

• Attract new users through mobile app installs

Implementation

Before the advertising campaign, we leveraged situational creatives tailored to current sporting events. This approach effectively captured the attention of the target audience, particularly those interested in specific matches and tournaments. Each creative was designed to boost user engagement at the peak of their interest in ongoing events.

We tested over 30 different advertising networks to identify the most effective channels for promoting the iGaming product. Throughout the campaign, we continuously analyzed the performance of each network, allowing us to optimize spending and focus on the most productive traffic sources.

As the campaign progressed, we actively monitored conversion metrics, adjusting the strategy as needed. The situational creatives were regularly updated to maintain a high level of audience interest, contributing to an increase in both installs and deposits.

Result

• 1,511 first deposits from new users, demonstrating the effectiveness of the strategy

• 47,828 new mobile app installs

Conclusion

The advertising campaign for Liga Stavok demonstrated how situational creatives combined with extensive testing across multiple advertising networks can work together to generate high install and deposit rates. Flexibility in adapting creatives to live sports events, along with real-time optimization, allowed us to efficiently meet the client’s objectives.