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Melbet

Melbet

Client

Melbet is one of the leading sports betting companies, offering users a wide range of wagering options on sporting events. The primary goal for Melbet was to attract new users who would not only install the app but also make their first deposit (FTD).

Objective

Expand reach for sports events
Attract active users who will install the app
Drive first-time deposits (FTD)

Tasks

Acquire new users through mobile app installs
Encourage users to make their first deposit (FTD)
Meet a strict conversion rate KPI from install to first deposit (CR inst2ftd 4%)

Implementation

The client set a firm KPI: the conversion rate from app install to first deposit (CR inst2ftd) had to be at least 4%. If any traffic source failed to meet this threshold, installs would not be compensated, even if registrations and deposits were made. This required extra care in selecting and testing ad sources.

In-app traffic expertise is our strength. Thanks to our extensive experience working with in-app traffic, we were able to precisely identify the ad networks delivering the most relevant users. We conducted a series of tests to choose only the networks that met the stringent KPI requirements. This approach minimized risks and ensured high campaign efficiency from the outset.

We developed a series of creatives focused on sports events, aiming to attract users with a strong interest in sports who were highly likely to take key actions such as installing the app and making their first deposit.

Each creative was meticulously tailored to specific sporting events, taking into account factors like event popularity, audience, and timing. This made the ads more relevant and engaging for users.

The creatives successfully attracted not just casual users but those with a higher likelihood of making a first deposit. This led to a significant boost in conversion rates and overall campaign performance.

Result

Over 200,000 new installs with a CR inst2ftd of 4% or higher
More than 10,000 new users made their first deposit (FTD)

Conclusions

The Melbet campaign highlighted the critical role of choosing the right advertising channels and developing tailored creatives to achieve strict KPIs. Our expertise in in-app traffic and a strategic approach to selecting ad networks enabled us to surpass the client's expectations, driving a consistent stream of high-quality users and achieving a strong conversion rate to deposits.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.