BlueBet is a licensed Australian betting service that allows users to place bets on a variety of sporting events. The company's main goal was to attract new users and encourage them to make their first deposits.
Acquire new app installs from first-time users
Encourage initial deposits from new customers
Ensure high-quality traffic and minimize users solely focused on bonuses
We tested over 10 creative groups, each tailored to different age segments, which helped us identify the most effective formats for converting users into active customers. Our focus was on creatives that attracted highly loyal users—those who made more than four repeat deposits within a month.
During the campaign, we built comprehensive blacklists to filter out in-app network publishers that attracted users only interested in claiming the first deposit bonus. This allowed us to significantly improve the quality of traffic. The campaign was designed to target users who were genuinely interested in long-term engagement, rather than just those looking for one-off perks.
Our expertise in traffic management, coupled with a focus on ambitious targets, allowed us to not only meet volume goals but also ensure high-quality deposits. We actively optimized campaigns in real-time, focusing on attracting users who were likely to make repeat deposits.
Over 10,000 new app installs
342 first-time deposits from new users
When working with ambitious objectives and challenging conditions, delivering both volume and quality traffic is critical. Through effective creative testing and rigorous traffic management using blacklists, we were able to attract an active and loyal audience.
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