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BlueBet

BlueBet

Client

BlueBet is a licensed Australian betting service that allows users to place bets on a variety of sporting events. The company's main goal was to attract new users and encourage them to make their first deposits.

Tasks

Acquire new app installs from first-time users
Encourage initial deposits from new customers
Ensure high-quality traffic and minimize users solely focused on bonuses

Implementation

We tested over 10 creative groups, each tailored to different age segments, which helped us identify the most effective formats for converting users into active customers. Our focus was on creatives that attracted highly loyal users—those who made more than four repeat deposits within a month.

During the campaign, we built comprehensive blacklists to filter out in-app network publishers that attracted users only interested in claiming the first deposit bonus. This allowed us to significantly improve the quality of traffic. The campaign was designed to target users who were genuinely interested in long-term engagement, rather than just those looking for one-off perks.

Our expertise in traffic management, coupled with a focus on ambitious targets, allowed us to not only meet volume goals but also ensure high-quality deposits. We actively optimized campaigns in real-time, focusing on attracting users who were likely to make repeat deposits.

Results

Over 10,000 new app installs
342 first-time deposits from new users

Conclusion

When working with ambitious objectives and challenging conditions, delivering both volume and quality traffic is critical. Through effective creative testing and rigorous traffic management using blacklists, we were able to attract an active and loyal audience.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.