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Jackpocket

Jackpocket

Client

Jackpocket is the first third-party app that allows users to buy official U.S. State Lottery tickets. The app is available in 14 states and the District of Columbia.

Objective

Increase app downloads and lottery ticket sales among users in states where Jackpocket operates.

Task

The key challenge was ensuring precise geographic and age segmentation in the advertising. Jackpocket operates only in states where it holds a license. In adddition, each state has different age restrictions for purchasing lottery tickets. For example, the minimum age in Arizona is 21, while in Texas it’s 18. This required highly accurate targeting to stay compliant with legal regulations.

Implementation

We started by meticulously configuring the targeting to ensure ads were shown only in states where Jackpocket is licensed. This helped us avoid wasting ad spend on irrelevant traffic from regions where the app couldn't operate. We also adjusted age targeting according to the legal requirements in each of the 14 authorized states to ensure compliance with local laws.

Through detailed audience analysis, we found that the average Jackpocket user is 36 years old, with the primary age range being 18 to 40. Using this information, we refined our audience segmentation and crafted tailored ad creatives to better resonate with users most likely to buy lottery tickets.

Extensive testing allowed us to fine-tune the campaigns, focusing on the most conversion-prone segments. This not only boosted app installations but also motivated new users to purchase lottery tickets through the app.

Result

100,000 new app downloads
2,462 lottery ticket purchases by new users

Conclusion

By leveraging our expertise in geo- and age-targeted advertising, we successfully attracted high-quality users to Jackpocket. These users were not only downloading the app but actively engaging by purchasing lottery tickets.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.