Betcity

Client

Betcity is one of the leading online betting companies, offering users the opportunity to place bets on sporting events. The client’s primary goal is to attract new users and encourage them to make their first deposit.

Tasks

• Acquire new users through mobile app installs

• Encourage new users to make their first deposit.

• Optimize advertising campaigns to achieve a high ROI.

Implementation

During the initial testing phase of the advertising campaign, it became clear that the product was showing a low conversion rate from app installation to first deposit. This metric was critical for reaching our targeted ROI, making its improvement a top priority.

To boost conversions, we decided to test more aggressive creative strategies designed to better motivate users to make their first deposit. We recognized that such creatives might face challenges during the moderation process in in-app advertising networks, but we had a plan in place. We successfully approved more compelling creatives that featured stronger calls to action while still adhering to moderation guidelines.

The second phase involved closely monitoring ad performance and making adjustments based on the data collected. This included tailoring creatives for different audiences and platforms to maximize impact.

Result

• Over 100,000 new mobile app installations.

• 914 new deposits from users making their first deposits.

Conclusions

Being adaptable in our creative approach and effectively managing the moderation process were key factors in the success of this advertising campaign. Our clear strategy and bold decisions not only enhanced conversion rates for key events but also ensured a high level of ROI.