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Betcity

Betcity

Client

Betcity is one of the leading online betting companies, offering users the opportunity to place bets on sporting events. The client’s primary goal is to attract new users and encourage them to make their first deposit.

Tasks

Acquire new users through mobile app installs
Encourage new users to make their first deposit.
Optimize advertising campaigns to achieve a high ROI.

Implementation

During the initial testing phase of the advertising campaign, it became clear that the product was showing a low conversion rate from app installation to first deposit. This metric was critical for reaching our targeted ROI, making its improvement a top priority.

To boost conversions, we decided to test more aggressive creative strategies designed to better motivate users to make their first deposit. We recognized that such creatives might face challenges during the moderation process in in-app advertising networks, but we had a plan in place. We successfully approved more compelling creatives that featured stronger calls to action while still adhering to moderation guidelines.

The second phase involved closely monitoring ad performance and making adjustments based on the data collected. This included tailoring creatives for different audiences and platforms to maximize impact.

Result

Over 100,000 new mobile app installations.
914 new deposits from users making their first deposits.

Conclusions

Being adaptable in our creative approach and effectively managing the moderation process were key factors in the success of this advertising campaign. Our clear strategy and bold decisions not only enhanced conversion rates for key events but also ensured a high level of ROI.

Client - Verified

Paybis Affiliate Team

We would like to thank the BidRunner team for an excellent start to our partnership. Even though we started working together quite recently, we can already note the high level of involvement, flexibility in communication, and speed in resolving working issues. It’s clear that the team is focused on results and knows how to build trusting relationships — which is especially valuable in our field.

NDA client, Head of Performance

Dear BidRunner team, Thank you for your productive and professional cooperation. You quickly launched campaigns on priority GEOs, hit the target audience precisely and helped us implement adapted pre-landing solutions. This approach allowed us to achieve strong performance: over 84% of users completed the install after clicking. I especially want to highlight the transparency of our interaction and the quality of analytics: the funnel you built gave us full visibility into traffic quality at every stage. With BidRunner we felt confident — both in terms of cost control and in achieving results. Thank you for your attention to detail, speed and confidence.

EVADAV - Traffic Group

Bidrunner is a proven and exceptional partner for us at EVADAV APPS. They consistently deliver high-quality mobile in-app and display traffic for our iOS and Android apps in the utility category. Their campaigns are effective and bringing us consistent and strong ROI. Based on our experience, we can confidently recommend Bidrunner as a reliable and results-driven agency.

Sincerely, The Vivus Team

Dear BidRunner Team, Thank you for your reliable and professional partnership. From day one, working with you was simple and transparent: quick launch, clear communication, real-time access to stats, and full visibility into every process. This is exactly the kind of collaboration that allows us to focus on growth instead of micromanagement. We especially want to highlight the traffic quality — all users were verified, retention rates remained consistently high, and fraud levels were minimal. We know such results are only possible thanks to your deep expertise and commitment. Thank you for being a truly trustworthy performance partner.