Megamarket

Client

MegaMarket is one of the largest e-commerce platforms in Russia, offering users access to a wide range of products from leading sellers. The primary objective for the client was to attract new users to their mobile application.

Objective

• Attract new users to the MegaMarket mobile app

• Ensure that new users complete purchased orders within 7 days

Implementation

Targeting Through In-App Networks

To attract new users, we focused on launching advertising campaigns within trusted in-app networks. We targeted audiences most likely to shop online, quickly achieving the desired metrics for installs and orders.

Working with Anti-Fraud Solutions
The key challenge was that Megamarket was using an experimental anti-fraud system. While this solution helped protect the client from fraudulent and invalid activity, it also made traffic quality optimization more complex, as the system occasionally blocked high-quality traffic as well. This required continuous campaign adjustments and close monitoring to ensure that the acquired traffic met the target performance metrics.

Thanks to our expertise and robust analytics, we overcame this barrier. We utilized detailed reports and analytics for ongoing monitoring of key performance indicators, allowing for rapid adjustments to our strategies. Careful data analysis and real-time campaign adjustments ensured a steady influx of quality users who completed their orders. 

Results

+5,742 new completed orders from new app users

Through a systematic approach and continuous data analysis, we achieved stable month-over-month growth in target events. Our expertise and agility allowed us to deliver a consistent influx of new users and completed orders for MegaMarket.